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YouTube.com Marketing Tips

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To date, Youtube is the largest video-sharing site on the Internet; it receives the most traffic and the highest number of users.  Consequently, Youtube the definitive place for publishing and marketing your videos online. Wes have put together a guide on Youtube marketing for videos that I think will be beneficial to you all.

 

Statistics

According to Alexa.com, which provides information concerning web traffic to other sites, Youtube.com is the fourth highest trafficked site in the United States, behind only Google, Yahoo, and Myspace.  Partially due to a large presence in the Asian and Central American markets, but also because it is optimized for 18 different languages, Youtube is even more significant globally.  Youtube.com is the second most popular site on the Internet today.

 

60 Million Page Views per Month

Quantcast estimates that Youtube receives 60 million unique viewers per month, with a community base of primarily Gen-Y viewers. Emarketer, another site that provides Internet market research, recently studied online video-viewership.  Their research indicated that members of Gen-Y view approximately 5-6 hours of on-line video per day.  Significantly, this level of viewership is relatively consistent across all income levels, from 0-100k +.  All of this is simply to demonstrate the power to reach your audience will be found on Youtube.

 

Algorithm Analysis

Looking at the Youtube Algorithm:
Making it to the home page on Youtube.com is going to give your video the highest possible amount of exposure. However, you do not need to hit the home page to get your million views (though it would sure help).  In order to hit the homepage, you have roughly a 15 day window of Youtube marketing efforts.  However, this can be extended, depending on how you are trying to reach their homepage; options in include top favorites, top views, top comments, etc.  Above all, you have to keep it fresh.

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